August is National Breastfeeding Month, and this final week, August 25-31, is dedicated to Black Breastfeeding Week (BBW). This week is a crucial part of the national observance. It highlights the unique challenges and triumphs of black mothers on their breastfeeding journeys. This blog post will explore why this week is so important and how you can get involved. The 2025 theme for BBW is Boots on the Ground: Rooted in Breastfeeding Success, Grounded in Community Support.
Why Black Breastfeeding Week Exists
Black Breastfeeding Week began in 2013. It was created to address the significant racial disparities in breastfeeding rates. For decades, Black women have had the lowest breastfeeding rates in the U.S. This is not due to a lack of desire to breastfeed. It is a result of historical and systemic barriers. These barriers include a lack of targeted community support, racial bias in healthcare, and the historical trauma of slavery, which severed cultural connections to breastfeeding.
This week exists to bring awareness to these issues. It celebrates the strength and resilience of the Black community. It provides a platform for education and advocacy. The goal is to build a supportive network that addresses systemic inequalities and promotes health equity for Black families.
What to Expect During Black Breastfeeding Week
Black Breastfeeding Week is a vibrant time of celebration and education. The week is filled with events both online and in local communities. While specific events vary each year, you can typically expect a mix of the following:
Virtual Events: Many organizations host webinars and online conferences. These sessions focus on topics like historical context, finding community support, and overcoming common breastfeeding challenges. Be sure to check out the Virtual Open Mic Night on Saturday, August 30 at 4 p.m. EST.
Community Gatherings: Local organizations often host meet-ups, workshops, and latch-on events. These gatherings provide a safe and encouraging space for new mothers to connect. For those in the Oakland, CA or New York City area, can check out the Oakland or Harlem Open Mic Nights on Aug. 25 and Aug. 28. Search online for events are happenings in your area.
Social Media Campaigns: The Black Breastfeeding effort is strong on social media and you can help spread awareness from wherever you are and whatever you are doing simply by sharing posts and engaging with them. Expect to see powerful stories, art, and information shared widely online. They can be found on Facebook, Twitter and Instagram. Following the official hashtags is another great way to show your support and learn more throughout the campaign. Check out: #BBW25 #BootsOnTheGround #blackbreastfeedingweek
Expert Q&As: Lactation consultants and healthcare professionals often offer live Q&A sessions. These provide valuable, accessible information for mothers. At Hygeia Health we partner with Nest Collaborative to provide virtual breastfeeding consults accessible anytime, anywhere, covered by most insurance plans at no cost to you.
To find a full list of official events, visit the Black Breastfeeding Week website.
Supporting All Moms During National Breastfeeding Month
At Hygeia, we believe every mother deserves full support on her feeding journey. We understand that a high-quality breast pump is a tool that can make a big difference. Our breast pumps are designed for both comfort and efficiency. We are also committed to removing financial barriers for mothers. You can find out if you qualify to receive a Hygeia pump 100% covered by your insurance plan. Find out if you qualify here.
Black Breastfeeding Week reminds us that true support must be inclusive and culturally sensitive. It is an opportunity for all of us to listen, learn, and act. By championing equity in lactation care, we help build a healthier future for all children. Join us in celebrating this important week and supporting every mother’s choice.
World Breastfeeding Week wrapped up last week, but it was immediately followed by the kick off of Indigenous Milk Medicine Week (IMMW). It is observed each August 8-14 as another spotlighted week during National Breastfeeding Month. Indigenous cultures have long recognized the healing properties of breast milk. Indigenous Milk Medicine honors this tradition and emphasizes the importance of cultural sensitivity in breastfeeding support.
Unapologetically Indigenous: Love, Landback, and Liberation
This year’s theme, “Unapologetically Indegenous: Love, Landback, and Liberation,” will affirm Milk Medicine as living knowledge that nourishes sovereignty and love. They aim to celebrate the strength, connection, and healing that Milk Medicine brings through community care. “From our Ancestors to future generations, Milk Medicine is a vital thread that holds us together,” their website states.
- Love is the core of the Indigenous Milk Medicine Collective does as deep kinship is what binds communities and families.
- Landback represents the reclamation of traditions and practices that have sustained the community for generations.
- Liberation stands for the reclamation of the right to practice traditional birthkeeping and lactation.
Each day of IMMW features a theme, complete with “what to wear” and a directive for individuals to participate or show their support online. The week kicked off with a livestream on Aug. 7. You can catch the replay, featuring artist Soni Lopez-Chavez (Chichimeca), on their Facebook page along with Q&A sessions and other featured live streams. The event’s virtual 5K kicked off Aug. 9 and is open to participation through Aug. 14.
Virtual Conference & Featured Artist
On Monday, Aug. 11 the Indigenous Milk Medicine Conference began. The virtual event runs through Aug. 14 and offers a unique opportunity for participants to learn from knowledge sharing educational sessions.. The sessions include topics such as, “Unmasking Neurodiversity in Indigenous Lactation and Early Postpartum”, “First Foods, Fluid Identities: Parenting and Feeding 2-Spirit Futures”, and more. Each day offers valuable sessions with powerful speakers.
Part of IMMW is to feature an Indigenous artist that will uplift and highlight Indigenous talent while bringing to life that year’s theme. The 2025 featured artist is Soni Lopez-Chavez. She is a Chichimeca artist whose powerful work centers Indigenous identity, healing, and liberation.
Supporting All Moms During National Breastfeeding Month
Hygeia Health is committed to supporting all mothers, including Indigenous moms, on their breastfeeding journey. Our breast pumps are designed with comfort and efficiency in mind, but we know that a great pump is just one piece of the puzzle. We believe in providing comprehensive support, including education, resources, and community. Hygeia offers moms an opportunity to receive a high quality pump 100% covered by their insurance. Find out if you qualify here.
Let’s continue to celebrate the power of breast milk in the month of August, and advocate for policies that support Indigenous Milk Medicine families year-round.
The most common word used to describe breastfeeding is “natural”. This act shared between mother and baby reflects the beauty found in the natural role of motherhood. “Natural” also reflects why breastfeeding needs prioritized in today’s world. Breastfeeding is a natural solution and therefore a sustainable one. World Breastfeeding Week 2025 inspires us to look beyond the immediate act of feeding and consider a much bigger picture. This blog post will dive into the this year’s theme: “Prioritize Breastfeeding: Create sustainable support systems.”
The Environmental Toll of Artificial Feeding
Hygeia is in full support of all mother’s and how they choose to feed their babies, be it breastfeeding or formula. Fed is best. No questions. This is truly the most important thing for every baby and that every mom knows what is best for her and her baby.
However, it is important to recognize that the environmental impact of artificial feeding is considerable. The entire process of formula production is energy-intensive and resource-heavy. From sourcing ingredients to manufacturing, packaging, and global distribution, it is a far cry from a “natural renewable food” like breast milk. One one hand, breast milk is environmentally safe and produced and delivered to the consumer without pollution, packaging, or waste. Artificial milk options demand significant amounts of electricity, fuel for transportation, and water for processing and cleaning. The waste generated, from non-recyclable containers to discarded formula, places a heavy burden on our planet’s ecosystems.
Building Sustainable Support Systems
Recognizing breastfeeding’s vital role in a sustainable future isn’t enough. We must create robust and sustainable support systems for families. There are numerous ways this can be done.
- Community Support: Grass roots is where all things begin. Fostering networks of lactation consultants, peer support groups, and family encouragement are necessary for normalizing breastfeeding. At Hygeia, we offer lactation support in partnership with Nest Collaborative. These virtual breastfeeding consults are accessible anytime, anywhere, and covered by most insurance plans.
- Workplace Policies: For breastfeeding to be normalized there must be support in the workplace. This will happen through advocacy for comprehensive paid maternity leave and flexible work arrangements. Additionally, moms need dedicated breastfeeding-friendly environments with clean, private lactation spaces.
- Healthcare System: The support and education must begin from day one for mothers. We must ensure that healthcare providers are well-trained in lactation support. Facilities must also adhere to best practices like the Baby-Friendly Hospital Initiative.
- Policy and Advocacy: Globally, we must endorse policies that protect, promote, and support breastfeeding. This includes strict adherence to the International Code of Marketing of Breast-milk Substitutes to counter misleading marketing.
- Changing the Narrative: All of these steps will play a part, but individuals must also work to normalize breastfeeding in all settings. Encourage a mom who is breastfeeding in public. Educate a friend on her public breastfeeding rights. Help dismantle any lingering stigma around breastfeeding.
Breastfeed
At Hygeia, we believe that empowering mothers is the first step toward a more sustainable future. By providing you with access to our high-quality breast pumps, we aim to make breastfeeding a comfortable and efficient experience. Every journey is unique, which is why we’re dedicated to helping you get your pump 100% covered by your insurance plan. We are removing financial barriers to this natural choice.
Supporting a mother is an act of environmental stewardship. By strengthening the systems around us—from our communities to our workplaces—we can make breastfeeding a realistic option for more families. It’s an investment in a healthier tomorrow, for our children and for our planet. Therefore, join us in championing this natural, sustainable solution during World Breastfeeding Week.
National Nurse Practitioner Week, observed annually in November, is a time to recognize and appreciate the invaluable contributions of some of our most prized healthcare workers: nurse practitioners.
These skilled professionals play a vital role in providing quality care to patients of all ages. This week, November 10-16, Hygeia is shouting praises to all nurse practitioners, especially those supporting the new moms around the world.
A Cornerstone of Healthcare
Nurse practitioners are advanced practice registered nurses (APRNs) with specialized education and training. They are qualified to diagnose illnesses, prescribe medications, and provide a wide range of healthcare services.
These highly qualified healthcare providers also play a vital role in supporting pregnant and breastfeeding mothers. With their advanced education and clinical experience, they offer comprehensive care, from prenatal check-ups to postpartum support.
Prenatal & Postpartum Care
By choosing a nurse practitioner for your prenatal and postpartum care, you can be confident that you’re receiving high-quality, compassionate care.
During pregnancy, nurse practitioners provide essential care, including:
Regular check-ups: Monitoring your health and baby’s growth.
Screening for complications: Identifying potential issues early on.
Education and counseling: Offering guidance on nutrition, exercise, and emotional well-being.
The crucial role of supporting breastfeeding mothers can often be played by a nurse practitioner. They can provide valuable advice and guidance on breastfeeding techniques, milk supply, and other common postpartum challenges.
Breastfeeding support: Helping you establish a good latch and troubleshoot any issues.
Postpartum check-ups: Monitoring your physical and emotional recovery.
Mental health support: Addressing postpartum depression and anxiety.
Supporting Healthcare Heroes
Let’s take this opportunity to thank nurse practitioners for their unwavering commitment to patient care. By recognizing their contributions, we can continue to improve healthcare access and quality for all and, most especially, new and breastfeeding mothers.
“It’s supposed to hurt.”
It’s one of the biggest breastfeeding myths! That’s not to say nipple pain is not a common hurdle for many new moms, sometimes hindering the establishment of a successful breastfeeding journey. Don’t let discomfort deter you! With proper knowledge and a few helpful strategies, you can manage nipple pain and continue breastfeeding with confidence.
Problems & Solutions: Why Do Nipples Hurt?
Several factors can contribute to nipple pain during breastfeeding:
Problem: Incorrect Latch
An improper latch, where your baby isn’t fully mouth-cupping your breast tissue, can put unnecessary pressure on the nipple and cause pain.
Solution: Perfect Your Latch
Seek guidance from a lactation consultant or healthcare professional to ensure your baby is latching on correctly. A deep latch with a wide mouth opening will help distribute pressure evenly and minimize nipple pain.
Problem: Engorgement
In the first few days after birth, your breasts may become engorged with milk, making it difficult for your baby to latch on properly and leading to nipple soreness.
Solution: Frequent Feedings
Frequent breastfeeding can help prevent engorgement and allow your baby to remove milk effectively. Aim for feeding cues rather than a strict schedule. Pumping and storing excess milk can help reduce engorgement especially during night feeding when baby may go longer stretches without feeding. Check out Hygeia’s hospital-grade breast pump and milk storage containers.
Problem: Tongue Tie
Ankyloglossia, or tongue tie, is a condition where a baby’s tongue is restricted by a short frenulum (the tissue under the tongue). This can make it challenging for them to latch effectively and may contribute to nipple pain.
Solution: Seek a Specialist
While some view correcting tongue-tie as a simple solution for breastfeeding difficulties, there’s ongoing debate about its necessity and potential for over-treatment in some cases. As the parent you have the final say for what is best for your child. You can find a specialist to help guide you to solutions here.
Problem: Friction
Frequent rubbing of the nipples against clothing or improper wiping after feeding can irritate the delicate skin.
Solution: Wear Loose Clothing
Opt for breathable, loose-fitting clothing that won’t rub against your nipples. Also change nursing pads appropriately if they are being used. You can find ideas for comfortable nursing clothes here.
More Solutions for Soothing Soreness
Even if none of the aforementioned problems seem to be the cause of the nipple pain you are experiencing, there are some more steps you can take to find relief:
Warm Compresses: Applying warm compresses to your breasts before feeding can help promote milk flow and ease discomfort.
Cold Relief: After feeding, using chilled breast milk compresses or soothing nipple creams can provide temporary pain relief.
Air Drying: Allow your nipples to air dry completely after feedings to prevent irritation from moisture.
Beyond Relief: Preventing Nipple Pain from the Start
Nipple pain can be avoided in a lot of cases. Here are some proactive tips to prevent the problem before it starts:
Prenatal Education: Learning about proper breastfeeding techniques and latching during pregnancy can help you feel more prepared for the early days of breastfeeding.
Skin-to-Skin Contact: Practice immediate skin-to-skin contact with your baby after birth. This not only fosters bonding, but it also encourages instinctive latching.
Proper Positioning: Experiment with different breastfeeding positions to find one that feels comfortable and allows for a deep latch.
Moisturize (Selectively): While avoiding harsh soaps and lotions on your nipples is crucial, applying a small amount of lanolin cream after feeds can help keep the skin hydrated.
At Hygeia Health, we understand the challenges and rewards of breastfeeding. We’re dedicated to supporting moms on their breastfeeding journeys by providing not only high-quality breast pumps but also access to valuable resources.
If you’re experiencing persistent nipple pain or have any breastfeeding concerns, don’t hesitate to reach out to a lactation consultant or healthcare professional. They can provide personalized guidance and support to help you achieve a successful and comfortable breastfeeding experience.
