August is National Breastfeeding Month, and this final week, August 25-31, is dedicated to Black Breastfeeding Week (BBW). This week is a crucial part of the national observance. It highlights the unique challenges and triumphs of black mothers on their breastfeeding journeys. This blog post will explore why this week is so important and how you can get involved. The 2025 theme for BBW is Boots on the Ground: Rooted in Breastfeeding Success, Grounded in Community Support.
Why Black Breastfeeding Week Exists
Black Breastfeeding Week began in 2013. It was created to address the significant racial disparities in breastfeeding rates. For decades, Black women have had the lowest breastfeeding rates in the U.S. This is not due to a lack of desire to breastfeed. It is a result of historical and systemic barriers. These barriers include a lack of targeted community support, racial bias in healthcare, and the historical trauma of slavery, which severed cultural connections to breastfeeding.
This week exists to bring awareness to these issues. It celebrates the strength and resilience of the Black community. It provides a platform for education and advocacy. The goal is to build a supportive network that addresses systemic inequalities and promotes health equity for Black families.
What to Expect During Black Breastfeeding Week
Black Breastfeeding Week is a vibrant time of celebration and education. The week is filled with events both online and in local communities. While specific events vary each year, you can typically expect a mix of the following:
Virtual Events: Many organizations host webinars and online conferences. These sessions focus on topics like historical context, finding community support, and overcoming common breastfeeding challenges. Be sure to check out the Virtual Open Mic Night on Saturday, August 30 at 4 p.m. EST.
Community Gatherings: Local organizations often host meet-ups, workshops, and latch-on events. These gatherings provide a safe and encouraging space for new mothers to connect. For those in the Oakland, CA or New York City area, can check out the Oakland or Harlem Open Mic Nights on Aug. 25 and Aug. 28. Search online for events are happenings in your area.
Social Media Campaigns: The Black Breastfeeding effort is strong on social media and you can help spread awareness from wherever you are and whatever you are doing simply by sharing posts and engaging with them. Expect to see powerful stories, art, and information shared widely online. They can be found on Facebook, Twitter and Instagram. Following the official hashtags is another great way to show your support and learn more throughout the campaign. Check out: #BBW25 #BootsOnTheGround #blackbreastfeedingweek
Expert Q&As: Lactation consultants and healthcare professionals often offer live Q&A sessions. These provide valuable, accessible information for mothers. At Hygeia Health we partner with Nest Collaborative to provide virtual breastfeeding consults accessible anytime, anywhere, covered by most insurance plans at no cost to you.
To find a full list of official events, visit the Black Breastfeeding Week website.
Supporting All Moms During National Breastfeeding Month
At Hygeia, we believe every mother deserves full support on her feeding journey. We understand that a high-quality breast pump is a tool that can make a big difference. Our breast pumps are designed for both comfort and efficiency. We are also committed to removing financial barriers for mothers. You can find out if you qualify to receive a Hygeia pump 100% covered by your insurance plan. Find out if you qualify here.
Black Breastfeeding Week reminds us that true support must be inclusive and culturally sensitive. It is an opportunity for all of us to listen, learn, and act. By championing equity in lactation care, we help build a healthier future for all children. Join us in celebrating this important week and supporting every mother’s choice.
World Breastfeeding Week wrapped up last week, but it was immediately followed by the kick off of Indigenous Milk Medicine Week (IMMW). It is observed each August 8-14 as another spotlighted week during National Breastfeeding Month. Indigenous cultures have long recognized the healing properties of breast milk. Indigenous Milk Medicine honors this tradition and emphasizes the importance of cultural sensitivity in breastfeeding support.
Unapologetically Indigenous: Love, Landback, and Liberation
This year’s theme, “Unapologetically Indegenous: Love, Landback, and Liberation,” will affirm Milk Medicine as living knowledge that nourishes sovereignty and love. They aim to celebrate the strength, connection, and healing that Milk Medicine brings through community care. “From our Ancestors to future generations, Milk Medicine is a vital thread that holds us together,” their website states.
- Love is the core of the Indigenous Milk Medicine Collective does as deep kinship is what binds communities and families.
- Landback represents the reclamation of traditions and practices that have sustained the community for generations.
- Liberation stands for the reclamation of the right to practice traditional birthkeeping and lactation.
Each day of IMMW features a theme, complete with “what to wear” and a directive for individuals to participate or show their support online. The week kicked off with a livestream on Aug. 7. You can catch the replay, featuring artist Soni Lopez-Chavez (Chichimeca), on their Facebook page along with Q&A sessions and other featured live streams. The event’s virtual 5K kicked off Aug. 9 and is open to participation through Aug. 14.
Virtual Conference & Featured Artist
On Monday, Aug. 11 the Indigenous Milk Medicine Conference began. The virtual event runs through Aug. 14 and offers a unique opportunity for participants to learn from knowledge sharing educational sessions.. The sessions include topics such as, “Unmasking Neurodiversity in Indigenous Lactation and Early Postpartum”, “First Foods, Fluid Identities: Parenting and Feeding 2-Spirit Futures”, and more. Each day offers valuable sessions with powerful speakers.
Part of IMMW is to feature an Indigenous artist that will uplift and highlight Indigenous talent while bringing to life that year’s theme. The 2025 featured artist is Soni Lopez-Chavez. She is a Chichimeca artist whose powerful work centers Indigenous identity, healing, and liberation.
Supporting All Moms During National Breastfeeding Month
Hygeia Health is committed to supporting all mothers, including Indigenous moms, on their breastfeeding journey. Our breast pumps are designed with comfort and efficiency in mind, but we know that a great pump is just one piece of the puzzle. We believe in providing comprehensive support, including education, resources, and community. Hygeia offers moms an opportunity to receive a high quality pump 100% covered by their insurance. Find out if you qualify here.
Let’s continue to celebrate the power of breast milk in the month of August, and advocate for policies that support Indigenous Milk Medicine families year-round.
Breastfeeding is a beautiful journey, but the idea that it’s completely “free” can be a little misleading—especially if you plan to pump. Between bottles, storage bags, accessories, and a quality breast pump, the costs can add up fast.
The good news? Many insurance plans cover the cost of a breast pump, often making it free for moms! At Hygeia Health, we’re here to simplify the process so you can focus on what matters most: your baby. Here’s everything you need to know about getting a free breast pump through insurance.
Step 1: Check Your Insurance Coverage
The first step is to review your insurance plan. Search for terms like “breast pump,” “lactation equipment,” or “maternity benefits.” If you’re unsure, call your insurance provider and ask directly what’s covered under your plan.
Pro Tip: Some insurance plans even allow you to get your breast pump before your baby is born, so be sure to ask about this option!
Step 2: Get a Prescription
Most insurance providers require a prescription from your healthcare provider to cover the cost of a breast pump. Thankfully, this step is straightforward. Your doctor or midwife simply needs to confirm your pregnancy and recommend a pump.
Don’t hesitate to bring this up during your next prenatal visit—it’s a routine request and takes just a few minutes.
Step 3: Choose the Right Breast Pump for You
Choosing the right breast pump is essential for a smooth breastfeeding journey. With so many options on the market—manual, electric, hands-free, or hospital-strength—it’s important to pick one that matches your lifestyle and needs.
At Hygeia Health, we offer high-quality, hospital-grade breast pumps that are portable, eco-friendly, and easy to use. Whether you’re pumping at work, on the go, or at home, we’ve got the perfect pump for you. Apply for your pump here.
Step 4: Submit Your Claim
Once you’ve selected your breast pump, it’s time to submit a claim to your insurance provider. Here’s what you’ll likely need:
- A copy of your prescription
- Your breast pump receipt
- Any additional documentation required by your insurance
Don’t worry—if you need help with this step, Hygeia Health is here to guide you through it.
Step 5: Know Your Rights
Under the Affordable Care Act, most insurance plans are required to cover breastfeeding equipment, including breast pumps. If you encounter any hurdles with your insurance provider, remember that you have rights as a breastfeeding mom.
Advocate for yourself, and don’t hesitate to reach out to Hygeia Health for support.
How Hygeia Health Makes It Easy
We know insurance paperwork can feel overwhelming, especially for expectant moms juggling a million other tasks. That’s why Hygeia Health goes the extra mile to make this process as easy as possible.
Here’s how we help:
Insurance Assistance: Our team works with you to navigate the coverage process.
Hospital-Grade Pumps: All our pumps deliver top-tier performance and are covered by many insurance plans.
Fast & Simple Process: Get your pump quickly so you can focus on your baby.
Invest in Your Baby’s Health
Breastfeeding is one of the best investments you can make in your baby’s health and development. Don’t let cost—or paperwork—stand in the way. Hygeia Health is here to help you take full advantage of your insurance benefits and start your breastfeeding journey with confidence.
Apply for your free breast pump now and experience the Hygeia Health difference!
Breastfeeding is a beautiful journey that nourishes your baby with the perfect blend of nutrients and antibodies. But for busy moms, pumping allows for flexibility and convenience, ensuring your baby receives the benefits of breastmilk even when you’re not there.
Whether you’re a seasoned pumping pro or just starting out, mastering the process of pumping, storing, thawing, and feeding breastmilk empowers you to confidently navigate your breastfeeding journey. Here’s your comprehensive guide:
Pumping Essentials:
Find Your Rhythm: Establish a pumping routine that works for you. It could be several short sessions throughout the day or longer stretches that fit your schedule. Consistency is key to maintaining milk supply.
Choosing Your Pump: A high-quality breast pump makes a world of difference. Hygeia Health offers a comfortable, efficient, and quiet hospital-grade pump that is free to many through insurance. Consider your needs – portability for on-the-go pumping or a hospital-grade option for frequent pumping sessions.
Perfect Latch & Positioning: Proper positioning and latch ensure optimal milk flow and prevent discomfort. Your baby’s mouth should be wide open, with their chin and lower lip flanged outward. Their tongue should be positioned over a large portion of your nipple and most of the darker area around your nipple, called the areola). This ensures they get enough milk and prevents nipple pain for you. If you’re unsure about your latch, don’t hesitate to ask a lactation consultant for help.
Storing Liquid Gold: Safeguarding Your Breast Milk
Fresh is Best: Freshly pumped breast milk can be stored at room temperature (up to 77°F) for up to 4 hours. This is ideal for short outings or pumping between nursing sessions.
Refrigerator Storage for Later: For longer storage, refrigerate breast milk in the back of the refrigerator where the temperature is most stable. Properly stored milk can last up to 4 days.
Deep Freeze for Long-Term Storage: Breast milk can be stored in the deep freezer (at 0°F or below) for up to 12 months. However, milk quality can degrade over time. Label containers with the date to ensure you use the oldest milk first.
Adding to your Storage: Small amounts of expressed milk may be added to the same refrigerated container or even a frozen container. The key is that the milk you want to add is cooled in the fridge beforehand. Don’t add body-temperature milk to cooled or already frozen milk.
Hygeia’s Storage Solutions: Invest in high-quality breast milk storage bags or containers. Hygeia Health offers a range of leak-proof, BPA-free storage options to keep your precious milk safe, including a cooler bag for temporary storage on the go.
Thawing Treasures: Warming Up Breast Milk Safely
Never Microwave: Don’t even think about it. Not only does microwaving destroy nutrients in breast milk but it can also create hot spots that could burn your baby’s mouth.
Gradual Thawing: The safest method is to thaw frozen breast milk in the refrigerator overnight or generally 12 hours. For quicker thawing, place the sealed milk bag or container in a container of lukewarm water, but never in boiling water. This kind of heat can damage the nutrients. It is also important to not let it thaw at room temperature.
Temperature Check and mixing: Before feeding, test a drop of milk on the inside of your wrist to ensure it’s lukewarm, not hot. Be sure to swirl the milk in the bag or bottle as the milk can separate during storage and you want to blend all the fats.
Limited window: Once you’ve thawed milk and left it at room temperature, you want to feed it to your baby within two hours. If that doesn’t happen, do not refreeze the milk. It’s time to pitch.
Feeding Time! Delivering the Goodness
Room Temperature or Chilled?: Either is fine! Breast milk can be fed to your baby at room temperature or chilled. Some babies may even prefer cooler milk. You can also warm the milk to body temperature but it’s not necessary.
Fresh vs. Thawed: If possible, prioritize using fresh or refrigerated breast milk over thawed milk. Thawed milk may have a slightly different taste or smell. It’s still perfectly safe for your baby; however, it will store longer and you can’t refreeze it once thawed, so save it for later.
Bottles and Nipples: Choose bottles designed for breastfed babies to help prevent nipple confusion. Experiment with different nipple types to find one your baby takes comfortably.
Hygeia’s Feeding Accessories: Hygeia Health offers a variety of bottle and nipple options to ensure a smooth transition between breast and bottle feeding.
Embrace the Journey with Hygeia Health
Juggling motherhood and breastfeeding can be demanding, but pumping empowers you to provide your baby with the irreplaceable benefits of breast milk. Hygeia Health is here to support you every step of the way.
We offer a convenient insurance-covered breast pump program to eligible mothers. Our hospital-grade pump is designed for comfort, efficiency, and portability, making it perfect for busy moms.
Click here to apply for your free breast milk pump today!
With the right knowledge, tools, and support system, you can confidently navigate pumping, storing, thawing, and feeding breast milk. Happy pumping, mamas!
September is Neonatal Intensive Care Awareness Month (NICU Awareness), a time to recognize the incredible strength and resilience of NICU families. For mothers of NICU babies, breastfeeding can be a source of comfort, connection, and nourishment.
Challenges Faced by NICU Moms
NICU moms often face unique challenges in all aspects of mothering a newborn, but specifically, breastfeeding a NICU baby can be particularly difficult. These challenges may include:
Separation from their baby: Being unable to hold and feed baby can be emotionally taxing.
Pumping challenges: Maintaining milk supply while baby is in the NICU can be physically demanding.
Stress and anxiety: The stress of having a baby in the NICU can impact a mother’s milk supply as well as the overall ability to breastfeed.
The Benefits of Breastfeeding a NICU Baby
Despite these challenges, breastfeeding a NICU baby offers numerous benefits and is still very possible. Some of these benefits include:
Colostrum: The first milk produced after birth is rich in nutrients and antibodies that can help protect your baby from infections. While baby may not be able to latch, a mom can pump and the colostrum can still nourish baby.
Reduced risk of infections: Breast milk contains antibodies that can help protect your baby from infections, which are common in NICU babies.
Improved growth and development: Breast milk is specifically designed to meet your baby’s nutritional needs and can help promote healthy growth and development, which are all the more necessary in premature births and NICU babies in general.
Stronger bond: Breastfeeding can help you bond with your baby, even if they are still in the NICU and you cannot have skin-to-skin contact.
Support NICU Moms
Supporting a mother of a NICU baby can make a world of difference. By offering your support, you can help a NICU mom feel less alone and more empowered to care for her baby. Here are a few ways you can offer your support:
Be there for her: First and foremost, offer emotional support, a listening ear, and words of encouragement.
Help with practical tasks: Helping with what seem like simple household chores, errands, or childcare for older children can make a world of difference to a stressed NICU mom.
Respect her feelings: Understand that she may be feeling stressed, anxious, or overwhelmed. Avoid making assumptions or offering unsolicited advice.
Connect her with resources: While you do have to be careful about unsolicited advice, it can be helpful to be sure she is connected with information about local support groups, lactation consultants, or other resources that can help her.
Celebrate her strength: No matter how small, take time to acknowledge her resilience and the challenges she is facing. Let her know that you appreciate her strength and courage.
How Hygeia Health Can Help
At Hygeia Health, we understand the unique challenges faced by NICU moms and are here to give the best support.
Support resources: We offer resources and support to help NICU moms on their breastfeeding journey. Our website provides information on breastfeeding and pumping, and our customer service team is available to answer your questions.
Lactation assistance: Access an expert anytime, anywhere for assurance and support on your breastfeeding journey. We partner with Nest Collaborative to provide virtual breastfeeding consults covered by most insurance plans at no cost to you.
Get a free breast pump: We believe that every mother should have access to the tools and support they need to breastfeed their baby. That’s why we offer a free breast pump to NICU moms through our NICU Mom Support Program. Our high-quality breast pumps are designed to make pumping easier and more efficient, allowing you to focus on bonding with your baby.
Let’s work together to support NICU families and celebrate the incredible strength and resilience of these amazing mothers.
